Risk and the cost of capital
The discount rate in every valuation is a statement about risk. Two results from the 1950s and 1960s, both recognised by the 1990 Nobel prize, are how finance turns risk into a number.
01diversification and the capm
- Cost of equity, CAPM
rE = rf + β × ERPrf the risk-free rate, ERP the equity risk premium.- Beta as a regression slope
β = Cov(ri, rm) / Var(rm)ri the share's returns, rm the market's; this is the slope of the least-squares line.
Two dimensions: return and variance1
Harry Markowitz showed that, under given conditions, choosing a portfolio can be reduced to balancing two things: its expected return and its variance. Risk becomes a property of the portfolio, not of each asset alone - which is why diversification is worth something.
The CAPM: return in proportion to beta1,2
William Sharpe's capital asset pricing model says that in an efficient market an asset's risk premium, and so its expected return, varies in direct proportion to its beta - its sensitivity to the market as a whole. In practice the cost of equity is the risk-free rate plus beta times the equity risk premium.
Beta is a regression slope, and an unlisted company has to borrow one3
Beta is estimated by regressing a stock's returns on the market's: the slope of the line. That needs a traded price. For a private company, a project or a division there is no return series to regress, so beta is taken from listed companies that are similar enough to stand in for it.
The cost of debt comes from the market, not the CAPM3
Nothing in theory stops the CAPM being applied to debt, but in practice banks price it by benchmarking: the credit spreads on comparable debt issues, added to the risk-free rate. That is DCM's daily work, and the debt capital markets page covers it.
02the weighted average cost of capital
- WACC
WACC = (E/V)·rE + (D/V)·rD·(1 − t)E and D at market value, V = E + D, t the tax rate.
WACC equals the equity share of the firm's market value times the cost of equity, plus the debt share times the cost of debt times one minus the tax rate. It is the discount rate for cash flow available to all capital providers, and the hurdle rate a new project has to clear.
Interest is deductible from taxable income, so the after-tax cost of debt is lower than its coupon. That single line is where the tax advantage of borrowing enters a valuation - and it is one of the assumptions the capital structure page shows the theory setting aside.
Frankfurt against Milan, worked (illustrative)2,4
Take a company with a beta of 1.2, an illustrative 3% risk-free rate, debt at 5% making up 30% of its value and a 30% tax rate. With Germany's 4.23% premium from the section below, r_E = 3% + 1.2 × 4.23% = 8.08% and WACC = 0.7 × 8.08% + 0.3 × 5% × 0.7 = 6.70%. With Italy's 6.69%, r_E = 11.03% and WACC = 8.77%. Valued as 100 a year growing at 2% for ever, the business is worth 100 / (6.70% − 2%) = 2,126 in the first case and 100 / (8.77% − 2%) = 1,477 in the second: the same cash flows, about 31% less value. Scaling the whole premium by beta is one simple convention among several.
sources (5)
- 1Nobel Prize in Economic Sciences 1990, press release (16 Oct 1990)
- 2Investopedia, weighted average cost of capital
- 3Florian P. Meyer, Praxisratgeber Investment Banking Interviews (Financial Career, 2016), ch. VIII
- 4Aswath Damodaran, country default spreads and risk premiums (updated 5 Jan 2026)
- 5Aswath Damodaran, data update 2 for 2026: the implied equity risk premium (Jan 2026)